Did Theo James make the hottest perfume ad ever? A breakdown

May 15, 2025

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The ultimate bombshell enters the villa!

Theo James for Dolce & Gabbana.

The White Lotus season 2 heartthrob Theo James and Italian supermodel Vittoria Ceretti made a huge splash together starring in a sizzling hot new Dolce & Gabbana campaign for the brand’s Light Blue fragrances.

With photographer Gordon von Steiner at the helm, the shoot took place in Faraglioni, Italy, and is celebrating the 25th anniversary of D&G’s hero scents.

James, 40, is best known for starring in projects such as The White Lotus, the Divergent films, HBO’s The Time Traveler’s Wife, and Netflix’s The Gentlemen.

Ceretti, 26, has been a cover star for Vogue (and its international issues) more than 24 times. She is also currently dating actor Leonardo DiCaprio, as reported by Harper’s Bazaar.

For context, this new campaign starring James and Ceretti is a recreation of Mario Testino’s iconic 2010 commercial with David Gandy and Anna Jagodzinska as the love interests.

“Temperatures are rising as we introduce the David Gandy film everyone’s been talking about,” Ella Alexander wrote on British Vogue at the time, highlighting that the publication had “two exclusive shots of the man in action,” as well as a “behind-the-scenes movie of the advert being made three months ahead of its air date in October.”

Though there is plenty of nostalgia for the original, James and Ceretti — lensed by von Steiner — certainly pulled off a fantastic recreation.

Keep scrolling to see some of the hottest moments from this new Dolce & Gabbana campaign starring Theo James and Vittoria Ceretti — as well as the full commercial.